But while the bigness of information volume poses tremendous management challenges, the badness of much of that data makes it even worse.

FORBES: Big Data: Big Costs, Big Risks And Big Opportunity

Like a car wreck from which you have trouble looking away, the depth of badness Wells evokes makes me wonder what the experience would be like.

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Elie Godsi, a clinical psychologist and author of Violence and Society: Making Sense of Madness and Badness, says the impact of abuse carries on for decades.

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But, you know, they don't advocate independence out of badness.

BBC: The fight is on