So let's do the postmortem and guess what contributed to the low sales more: high prices, a half baked product or ads featuring a hairy-legged TV and Kevin Bacon?

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He warned that "haste may result in us having a half-baked and rushed product".

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Earlier this month, he unveiled his newest product, Sneaky Snacks ("Snacks With Benefits"), a baked cheese puff fortified with powdered navy beans and designed for kids.

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Baked twists of buttery dough, topped with mustard and served on wax paper is another product of the improbable marriage between Italian and Amish.

BBC: Search the