The bandwagon effect makes it harder and harder to get back into the race.

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In order to dominate the cloud, Google, Amazon or Microsoft must propagate a similar kind of bandwagon effect.

FORBES: The Battle For The Cloud Is On -- Who Will Win?

The difficulty in every 2nd effort which follows a phenomenal debut is that the unbridled optimism and bandwagon effect cannot be duplicated.

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Iowa and New Hampshire and the early states - Nevada, South Carolina - they even become even more important because there's a bandwagon effect.

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In an attempt to minimize the effect that bandwagon fans and frontrunners could have on the results, two years of data were used for stadium attendance, merchandise sales and TV ratings.

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There's a rear-facing camera at the top, which likely won't get much use seeing as how it appears to be painted over -- though it may offer a cool filtered effect as the rest of the world waits for BlackBerry to jump on the Instagram bandwagon.

ENGADGET: BlackBtrry Water Game hands-on Hands-on