In effect, a cheap banner ad becomes the crummy plastic toy in the Happy Meal.
We get paid for that click way more than you would get paid for a banner ad.
FORBES: How U.S. News Abandoned Print And Learned To Love Its Data
In 1998, about 2% of users exposed to a banner ad on a website clicked on it.
Brands that succeed in mobile advertising will insert themselves into these cultural conversations beyond the traditional banner ad.
While online upstarts such as HotWired struggled to make money--they had to invent the banner ad--print titles flourished.
Here we are with a 2x3-inch screen and someone's idea of monetizing that is to run a banner ad.
Within days, I noticed wherever I went on the Web, there was a Volvo banner ad waiting for me.
These sit just above a small Special Offers banner ad -- always be selling, Amazon, coffee is for closers.
How many people do you think would click on the above banner ad?
Say it runs a campaign to display its banner ad to 2m viewers.
The old banner ad and search models will be transformed by mobile computing.
Placing a link and a banner ad on a popular portal site helps, but their main weapon is television advertising.
Indeed, even that video showed me an overlay banner ad for a local real estate company, for some unfathomable reason.
The top of the screen, meanwhile, is dedicated to a Google eBookstore link, which looks rather a lot a banner ad.
Besides having the banner ad link to it, the interactive video ad also played during the loading time of a mobile app.
FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness
And you never started with a Facebook app, website or banner ad.
FORBES: The Two Steps To Creating Humanly Relevant Digital Ideas
Pro Tour Fantasy Golf, which hosts one of the largest annual fantasy golf contests, features a single rotating banner ad for the Ritz-Carlton.
FORBES: Fantasy Golf: Yahoo!'s Ticket to Improved Online Advertising Sales?
When AOL (AOL) first started sending people CDs en masse in 1995 and 1996, to get internet access, nobody knew what a banner ad was.
FORBES: What if Mary Meeker is Wrong and Mobile Ads Never Really Take Off?
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
FORBES: IPhone Interactive Video Ad Drives Ubisoft Game's Brand Awareness
So although the chances of seeing a standard banner ad pop up on your Facebook mobile profile are extremely slim, the revenue potential is extremely large.
These banner ad companies typically "hide" the recipient's e-mail address in the Web address of the graphic, so that their servers can later match the cookie to the recipient's e-mail address, Smith said.
PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October.
The company could sell a premium display ad to run on the MSN home page, and throw in free banner ad spots that appear in other less popular areas of its websites as part of the same package, he argued.
In the year to come, security professionals are warning of bank code-stealing exploits that are much slicker and more convincing--hidden in guises as harmless as a banner ad on a reputable Web site or a message from a friend on a social network.
This is a frightening proposition to Microsoft, which could lose more than just MSN banner-ad revenues.
Mobile will contribute more to both banner and search ad spending, and eventually to video, too.
"As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement, " said David Staas, President of JiWire.
ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US
An Internet ad banner provides a direct link to the advertiser's site, offering interested consumers an easy way to go there for more information or an opportunity to buy.
That either means Outbrain and Taboola have killer sales people (which they probably do), or they can prove that linking people to good content will make them more money than a standard ad banner.
FORBES: How Two Israeli Companies Are Leading The Pack In The AdSense For Content Space
应用推荐