It spent 66% of its ad budget on TV commercials, 28% on print ads and 6% on search and banner ads on the Internet.

FORBES: Ad Vantage

By using the kind of advanced marketing mix analysis we describe above, the company was able to tease apart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.

FORBES: 5 Steps To Squeeze A Lot More ROI From Your Marketing