Customers are also offered access to the products and expertise of other businesses in the group, particularly Barclays Capital, Barclaycard and BarclaysWealth.
Greg Davies, a behavioural-finance expert at BarclaysWealth, says the experience of buying a home is a largely emotional one, similar to that of buying art.
Or BarclaysWealth, which has seen its annual meeting at Lake Como dished up in the newspapers with the type of venom usually reserved for celebrity kiss-and-tells.
"They have the tools they need to keep this from becoming a much worse slowdown, " Aaron Gurwitz, chief investment officer at BarclaysWealth, says of China's central bankers.