Another means of a brand drawing attention to itself is by association with tennis if not active participation (think Robinson's Barley Water and Wimbledon).

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American brewers, faced with heartier barley and harder water, cut theirs with rice and corn.

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Barrie likes to talk about the myriad flavors that can be coaxed out of water, barley and yeast, but the reality is its more chemistry than magic.

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With an edge of sweetness, it tastes of ripe malted barley, and is made with water so pure it shines.

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But underneath the water lies his livelihood - barley, pumpkin, sweetcorn and potatoes.

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Ale is how beer was made for millennia--natural yeasts in the air attacked the blend of water, hops and malted barley and started the fermentation process.

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They cite Bavarian Purity Requirements that date to Duke William IV in 1516, which allow only water, hops, and barley to be used in the brewing process.

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Its whiskey is based on barley grown in the northern Rockies and Rocky Mountain water.

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