Gone is the basement level of the pyramid the heftiest slab a foundation of breads, starches and other carbohydrates.

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Surrounded by blue-chip galleries in cavernous showrooms, the basement-level non-profit seems outwardly humble.

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The 49, 300-square-foot, two-story home surrounds a courtyard and includes a two-level basement with amenities including a game room, bowling alley, bar and media library.

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The formally laid-out garden terraces to the south of the house have slight differences in elevation, but the house sits above them, raised on a basement hidden by patios at the level of the first floor.

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The flood insurance wouldn't cover most of the damage to the lower level, which they called a basement.

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The bi-level space features mismatched furniture, an upright piano and a vaulted basement dating back to the 15th Century, all combining to create a cosy environment that recalls the atmosphere of an ordinary French sitting room.

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In this subterranean level -- literally, as the film market is confined to the basement of the Cannes Palais, a place without natural light but much neon humming -- alongside the buzz of bargaining and budget-crunching, the musketeers of marketing do battle to "acquire" (buy) or "distribute" (sell) "content" (films) in a marketplace distorted by a dollar weaker than a French cup of tea.

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