There are fears that people determined to keep taking their favourite herbs may go online and choose to buy them from merchants who may be careless about quality or potency.

BBC: Herbal remedies face licence rule

The real villains, according to Antonia Fraser in this well-researched and emotively narrated life, were the journalists and cartoonists who pilloried the queen, creating a monster from one whose chief crime was to be careless about her public image.

ECONOMIST: 18th-century French history

And he subsequently built his political life on themes of redemption, reform, and became the scourge of lobbyists, the champion of campaign finance reform and so on, yet according to some of the people who know him best, he can be surprisingly careless about his reputation.

NPR: Is McCain's Reputation at Issue?

But it may also be that investors are more careless about choosing hedge funds than they should be.

ECONOMIST: Buttonwood