The idea: Not everything has to be dirt cheap if you can also sell familiar brands at lower prices than the other guy.

FORBES: Magazine Article

Once it goes generic, tamoxifen will be dirt cheap.

FORBES: Magazine Article

With ten-year government bonds in Japan going for 1.6%, loans can be had dirt cheap.

FORBES: Magazine Article

The disruption could be especially severe if the upstarts not only make calling dirt-cheap or free, but also find ways to help consumers with jobs such as simplifying their communications as a whole or meeting their needs for privacy.

ECONOMIST: Stand by for a spot of creative destruction