Be careful not to become too enamored with the descriptive name or targeted sector of the portfolio because far too many of them tend to do a predictable standard deviation around a larger market index.

FORBES: LPL Broker Tripped Up By Undisclosed IRS Tax Lien

Mark-Evan Blackman, an assistant professor of design at New York's Fashion Institute of Technology, says the bespoke proliferation may be tied to young Hollywood types becoming enamored with custom suits about a decade ago.

WSJ: Perfect Fit: To Some Outfits,