It is also risky, for now, because even sophisticated people can be gullible about what they read there.

ECONOMIST: Gossip on the web

However outlandish and incredible his allegations, there will always be gullible or malicious individuals or groups that will accept what he has said and add to the growth of anti-semitic discourse.

BBC: Labour peer Lord Ahmed suspended after 'Jewish claims'

Why would they be gullible?

NPR: Successful Madoff Investors Worry About Lawsuits

He can't be that gullible.

CNN: Rubio's troubling immigration flip-flop

The technique is little changed from the previous venture, and is starting to look weary: he makes fools out of gullible celebrities (mostly, it must be said, from the lower ranks), pausing only to make fools of regular folk.

NEWYORKER: Br��no

Most African leaders are too gullible, too weak or too corrupt to be effective.

ECONOMIST: Poor Africa

U.S. investors burned by alleged Chinese accounting fraud, such as at Longtop Financial, know that financial statements by even listed companies (especially for gullible, non-Chinese speaking foreigners) can be way off.

FORBES: Wealth, Bribes and Lies: Ten Years Of Tracking China's Richest