The messages in the movies, at church and in school may not be the same as the one they're hearing at home.

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Psychologists are studying whether the treatment can be adapted to group settings in school, even if parents aren't using the same practices at home.

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Because back-to-school supplies are not regulated in the same way these products can be marketed and sold to children without threat of legal action, but CHEJ cautions parents to beware of school supplies, particularly those made of vinyl (think backpacks, binders, and lunch bags and boxes).

FORBES: Report Finds Toxic Levels of Phthalates Lurking in Popular Back-to-School Items