And the pressure is on because following the riders will be the dreaded "broom wagon" whose job is to sweep up those who cannot keep the pace.

BBC: England

But price isn't the only factor, as typically early adopters who'd be the first to jump on this wagon are also usually interested in quality.

ENGADGET: Amazon & iTunes drop digital download prices. Still cost too much

If you starve yourself (either of food and small spending), you will be more likely to fall off the wagon and blow the budget on a whim.

FORBES: Put Your Wallet On A Diet