On Friday, the Locog website offered tickets to men's gymnastics, beach volleyball and other events.
The U.S. men's beach volleyball team of Jacob Gibb and Sean Rosenthal were even less affectionate.
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And for much of the TV audience, wrestling will never be as, er, viewer-friendly as beach volleyball.
Beach volleyball might seem a little undignified for a part of town where skirts rarely transcend the knee.
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The Americans won their third gold in men's beach volleyball since the event became an Olympic sport in 1996.
Women's beach volleyball, perhaps the quintessential American sport at the Summer Olympics, is about to get even more American.
I'll bet an Egyptian today would say, hey, if you want to drop something, drop badminton, drop beach volleyball.
Todd Rogers and Phil Dalhausser completed an American sweep of the beach volleyball gold medals, beating Brazil in three sets.
May-Treanor finished 5th with then partner Holly McPeak in beach volleyball, while Walsh Jennings played on the women's indoor team.
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The other time was in 1996, the year beach volleyball debuted in the Olympics, when two Brazilian teams squared off.
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Basketball, table tennis, judo, handball, indoor volleyball, water polo, weightlifting and beach volleyball have all already been given host national places.
When the AVP Pro Beach Volleyball Tour rolls into Seaside Heights, N.
Prime time is no longer filled with beach volleyball and freestyle relays.
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Cycle hire points even exist at Lord's Cricket Ground, which hosts the archery, and Horse Guards Parade, the home to the beach volleyball.
The idea to host beach volleyball in Horse Guards Parade and archery at Lord's has prompted Denmark and Spain to plan similar events.
This will be the second time that two teams from the same country have faced each other in a women's beach volleyball gold-medal match.
Cariocas come to pose, hang out with friends and get active, whether it is a strenuous game of beach volleyball or a gentle stroll along the boardwalk.
Madrid's plans include hosting beach volleyball on a platform on a lake in Retiro Park and regenerating an old bull fighting ring to host basketball.
At least one local resident appears excited about the beach volleyball.
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Count Americans who play tackle football at least once a year, and it looks barely more popular than ultimate frisbee or beach volleyball, according to PAC data.
While their female counterparts had to fight for their gold medal Thursday in wet sand and smog-stained rain, the U.S. men's beach volleyball team had sunny weather.
Beach volleyball isn't as huggy as its larger indoor cousin.
WSJ: Group Hug: Which Olympic Sport Wins Gold for Touchiest?
The U.S. men's beach volleyball team defended the honor of their gender by winning gold to match the American women, but the U.S. baseball team was trounced by Cuba in the semifinal.
Commercially, it makes sense that beach volleyball and various X Games-like events have become part of the Olympic story in an effort to modernize the Olympics while targeting a more youthful demographic of viewers.
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Under the plans, tourist landmarks in the city would be transformed with competitors descending on Hyde Park for the triathlon and road cycling events, Horse Guards Parade for beach volleyball and Regent's Park for baseball and softball.
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And even the casual beach volleyball players and sometime indoor coaches admit they might have mastered the simple hitting and scoring system, but the complex signals players use, with their hands placed behind their bottoms, remain a tantalising mystery.
Americans Misty May-Treanor and Kerri Walsh Jennings, the undisputed royalty of Olympic beach volleyball after dominating the 2004 and 2008 Games, edged out their Chinese competitors Tuesday afternoon to advance to Wednesday's final, which will be their last game together.
But none of this seems to affect the regular rhythm of a typical day, which includes tropical cocktails, fruit shakes, tanning, the occasional afternoon beach volleyball game and, for the actively inclined, just about every imaginable water activity known to man.
There seems to be a grave worry here that 2.5 seconds of downtime between beach volleyball points would put 15, 000 people to sleep, so there's been a never-ending blast of music Miami Sound Machine, Maroon 5, Usher, Yakety Sax (better known as the theme to "The Benny Hill Show").
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