"Lenny took beachwear to another category, " said Alexandra Farah, a fashion columnist on the BandNews television network.

NPR: Lenny's Rise From Garage To Brazil's Bikini Queen

In the 1970s a whole new gardening generation rushed to buy multi-coloured plastic gnomes dressed in football strips, beachwear and even disguised as Smurfs.

BBC: From the section Magazine

Cariocas will happily travel to and from the beach and parade down the wavy, black-and-white-mosaic boardwalk in just their beachwear and Havaiana flip flops.

BBC: Rio��s beach culture, posto by posto

"In Sao Paulo then, in the late seventies, beachwear was still pretty conservative, so everyone there looked to Rio for more provocative styles, " said Niemeyer.

NPR: Lenny's Rise From Garage To Brazil's Bikini Queen

Brazilian-born, London-based socialite Andrea Dellal swears by Lenny's beachwear.

NPR: Lenny's Rise From Garage To Brazil's Bikini Queen

His main line is sold in over 50 countries worldwide, along with his diffusion lines RC Menswear and Just Cavalli, plus a children's line, knitwear, accessories, eyewear, watches, perfumes, underwear and beachwear.

CNN: Fashion's peacock: Designer Roberto Cavalli