It plans to execute further such price cuts for other beauty and personal care products to recover lost market share from competitors like Unilever, Kimberly-Clark and Colgate-Palmolive.
FORBES: P&G Speeds Up Price Cuts To Munch More Market Share
Sales of beauty and personal-care products rose 8.4% in that period.
WSJ: Old Hair Days: Products to Help Manage Gray and Thinning Hair
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