The solution is to become conscious of our internalized biases and of the strengths of feminine ways of working and leading.
So, it could be that the main purpose of the book is to help business people become more conscious so that as they become more conscious of the things that they sort of do unconsciously, they can defend business better, and they can have businesses that are actually more successful as well.
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As the charisma of Chavez disappeared, the Venezuelan people are likely to become more conscious of the situation they have lived in for a decade and a half.
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In terms of fashion and accessories, major brands have had to become more conscious of increasing consumer sophistication in top-tier cities by boosting the quality and selection of products offered while taking account of the fact that a significant number Chinese consumers of a certain income level often prefer to purchase luxury goods outside the mainland to sidestep high luxury taxes.
That's because as casualties mount, people become more conscious of the war.
As bank examiners and officers become increasingly conscious of the limitations of an Excel-based approach to underwriting and risk management, the demand for alternative solutions will continue to rise.
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As Brazil has grown economically, it has become self-conscious of its ability to become politically influential, not merely in the region but also in the world.
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It is not overwhelming at this stage but parents will become more discerning and conscious of the number of grade 10 and 12 graduates who fail to secure formal employment or higher education opportunities.
In Colombia, the tourist and business destinations of Bogota and Cartagena have become safer, but travellers should still always keep conscious of their surroundings, since there remains the potential for crime and violence.
The May 2011 survey revealed that 43% of consumers surveyed have become more budget conscious.
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As many markets become ever more "transparent" to environmentally conscious customers, the pursuit of sustainability will shift from a choice that companies make to a sheer necessity of survival.
When you start something new, a large number of neurons in the frontal cortex (the higher, more conscious command area of the brain) are recruited and become active, helping you in the learning process.
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"Consumers have become much more price-conscious, " says Stanton Sheetz , chief executive of Sheetz.
This will require a massive public education campaign, because the perceived need for such limitations on domestic freedom has become so ingrained in the American psyche that most Americans are either not conscious of them or unaware that these are relatively new restrictions permitted only during the Cold War.
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Two years ago the rules were changed to allow shy entrants more privacy by letting them apply online, amid fears potential beauty queens on the island - which has an estimated total population of about 1, 600 - had become "a bit self conscious".
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Consumer buying patterns are evolving as shoppers become more cost conscious, but at the same time they also have a heightened awareness of manufacturing conditions.
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