No one uses mystery to beguile consumers better than Apple Chief Steve Jobs.

FORBES: Revealed: Apple's iPad May Be Magical, But Its A4 Processor Is Not

You can find it all, to beguile those long summer days and evenings, here.

FORBES: Leadership Highlights of the Week

The town has little to steal, and so no rich gangsters to beguile the young.

ECONOMIST: South Africa

Since 2007 the government has published bogus inflation statistics to beguile voters and investors.

ECONOMIST: Rumbling stomachs, grumbling citizens

Yet at his best he could render dreams on film with a gossamer-light facility that continues to beguile us.

WSJ: 8?: A Flawed Filmmaker's Life Turned Into Art by Peter Cowie

His mosaics decorating the walls of Tottenham Court Road underground station in central London beguile the thousands of people using it each day.

ECONOMIST: Obituary

Its tranquil grounds, enveloped in greenery and ancient frescoes, can beguile you into getting a book out and spending the rest of the afternoon here.

BBC: Weekend in Kiev

There are no stand-out all-rounders and where have the fabled spinners gone - bowlers, as The Daily Telegraph wrote, "with rubbery wrists and flexible fingers who will beguile batsmen"?

BBC: Is India's cricket debacle the worst ever?

On an unseasonably chilly night in Manhattan a gaggle of businessmen, anglers and fishing guides gathered together for an auction and dinner in the name of saving bonefish, tarpon and permit, three species that haunt the flats and beguile anglers from Florida to the Bahamas to various far-flung Pacific atolls.

FORBES: Actor Michael Keaton, Writer Tom McGuane And Flyfishing Legend Stu Apte Come Together To Help Save Bonefish And Tarpon