There was also Donkey Kong, which was unlike any of these others: it had a sense of humor, a narrative context, and beguilingly goofy graphics.

NEWYORKER: Master of Play

Mr Gawande's solution to this problem is beguilingly simple: the checklist.

ECONOMIST: Cutting down on errors

The function of the proposed auction is beguilingly simple, but the devil is ultimately in the details, and those details could determine the best outcome for consumers.

FORBES: Time For The FCC To Auction Off More Wireless Spectrum

When Nicholas Negroponte, a tech guru at the celebrated Media Lab at Massachusetts Institute of Technology, launched the initiative in 2005, the vision was grandiose, but the implementation seemed beguilingly simple.

ECONOMIST: Great idea. Shame about the mediocre computer

They make it beguilingly easy to concentrate risk.

ECONOMIST: Credit derivatives

Mr. Jacobs is currently touring with conductor Michael Tilson-Thomas and the San Francisco Symphony Orchestra, playing the world-premiere performances of "Mass Transmission" by SFSO resident-composer Mason Bates, as well as the beguilingly rhythmic "Concerto for Organ With Percussion Orchestra" by Lou Harrison (1917-2003).

WSJ: Paul Jacobs | Great Music Needs No Apology | Cultural Conversation by Barrymore Laurence Scherer

Too many non-European commentaries follow a beguilingly simple logical path, which goes like this: the single currency is vulnerable in a crisis because it was created without a single government above it to control tax, spending and transfers between the euro zone's richer and poorer economies.

ECONOMIST: Charlemagne