Yes, you tell people that if they behave properly they get some sort of reward.

BBC

It will lend lots of money to big Russian companies, on condition that they behave properly.

ECONOMIST: Soft money

So smart sanctions should be able to motivate certain parties to behave properly, and I'm confident that our teams that will be engaged in consultations will continue discussing this issue.

WHITEHOUSE: Signing of New START Nuclear Arms Treaty with Russia

And were these facilities to take the appropriate steps to protect the health of their community without government having to tell them how to properly behave, these companies would have been forced to spend the money required to make their manufacturing plants safe just as they are forced to do so at the point of a government decree.

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