They also include contact and account attributes (title, department, industry, annual revenue) and key behavior characteristics (online and live event attendance, downloads of marketing materials, etc.).

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The clear alternative is for law enforcement agencies to focus on actual criminal behavior rather than solely on characteristics such as race, religion, ethnicity, or nationality.

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Resonate performs large scale waves of online survey research, which is integrated with data sources providing online behavioral data, purchase behavior and a vast array of other audience characteristics.

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"There are a lot characteristics of this study that ultimately boil down to human behavior more than security issues, " he said.

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