It will be interesting to see how he fares in the gnarly world of behavior modification.

FORBES: Health Gamification Start-Up WellTok Scores Big By Retaining Health IT Veteran Jeff Margolis As CEO

The U.S. Government, and the U.S. Congress, can play a catalytic role in supporting corporate behavior modification.

CENTERFORSECURITYPOLICY: Doing business with Iran

The soda ban is no different, except that the source of behavior modification is the government rather than industry.

FORBES: NYC's Soda Ban Is A Good Idea, But A Tax Would Be Better

In addition to being a novel twist on the moviegoing experience, the technology has implications in behavior modification, Chief Executive Tre Azam said.

WSJ: Mind-Controlled Videogames Become Reality

More radical apps might involve self-inflicted behavior modification.

FORBES: Why An Internet Of Everything Event? "It's The World Waking Up"

Call it financial punishment behavior modification.

FORBES: New Years Dieters Should Dump The Diet Books For Stickk.com

The intensive, one-on-one, in-home therapy was meted out by behavioral therapist Rick Schroeder, who used a technique of behavior modification known as "applied behavior analysis" or ABA. ABA essentially breaks down behavior patterns in order to reward good behavior and not reward bad behavior.

CNN: Teen's family transformed after autism intervention

The program required six weeks of pre-operation behavior-modification classes and monthly support meetings.

CNN: Surgery helps woman drop 135 pounds, 10 dress sizes

Kupferschmied also began a wholesale behavior-modification program.

CNN: How to Repair a Carrier