Being memorable and different doesn't hurt either, says Steve Bassett, a creative director at the Martin Agency.

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The move brings with it confirmation that this is a truly pan African event and, having joined forces with MultiChoice Africa, we are looking forward to this being one of the most memorable events, particularly as 2005 also sees CNN celebrating 25 years as the world's pioneering news provider.

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"All things being equal, if you've got a more memorable ticker symbol, then people will be remembering you more, " says Ryan Issakainen, ETF strategist at First Trust.

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It's one of the privileges of being a journalist: a ring-side seat for the memorable, bizarre or one-off event.

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By the time he was 26 Bay had created ads for Coke, Levi's and Budweiser and a memorable Chevy ad showing a new line of cars being released into the wild.

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Being stuck in this awful predicament during what was arguably one of the most memorable experiences of our modern lives, John recognized a need.

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While being a shrewd and innovative businessman, "Jim Henson created indelible, memorable characters that live with us throughout a variety of media, " said Carl Goodman, executive director of the Museum of the Moving Image.

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In a memorable session, Goldman CEO Lloyd Blankfein was grilled by Senators accusing his bank of being untrustworthy.

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