But saying it and doing it, and doing it believably are three vastly different things.

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The Bhagavad Gita and yoga sutra texts on his bedside table are believably well-worn.

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Protagonist Sunny Randall, a Boston cop turned private investigator, believably comes to life.

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But when it comes to the brand world, saying it, doing it, and doing it believably so customers are truly engaged are three entirely different things.

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Pat Bowie, who appeared in the New York productions of Horton Foote's "Dividing the Estate" and "Orphans' Home Cycle, " is an artist of immense solidity and assurance who plays Lena, the matriarch of the Younger family, so believably that you'll come away wondering if you might have bumped into her on the street the other day.

WSJ: Home Truths | A Raisin in the Sun | Othello | Theater Review by Terry Teachout