The company aims to broaden minds beyond images of gun-battles and belly dancing synonymous with the region.

CNN: A new golden age for Egyptian cinema?

In the game, players begin with a profile that outlines what their business is, i.e. web developer, coffeeshop owner, belly dancing troupe, or one of your choosing.

FORBES: Entrepreneurship - The Board Game (VIDEO)

To mark the countdown to the London 2012 Olympic and Paralympic Games, the Big Screen hosted a Cultural Olympiad Open Weekend in July 2010 with tribal belly dancing, martial arts demonstrations, capoeira and an urban triathlon.

BBC: 4 February - 19 March