This acquisition is expected to have synergies with the Best Buy Geek Squad.
Under new Chief Executive Philip Schoonover, who hails from (where else?) Best Buy, Circuit City has shamelessly cloned Best Buy's Geek Squad--troubleshooting tech types who help customers with their oft-vexing new purchases.
RadioShack could add repair services like Best Buy added the Geek Squad for higher-end computers.
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Best Buy, which acquired Geek Squad nearly a decade ago, has relented in letting school chess clubs call themselves geek squads.
But under the leadership of Mr. Joly, I have noted a renewed vigor for customer service in Best Buy stores and the Geek Squad desks now seem to be fully manned and busy.
If a purchase was made, the key would be recreating GameStop as it once was, with the most important part being its staff who understand the culture and create the experience (a bit like what Best Buy once did with Geek Squad).
Best Buy conducts online retail operations under a variety of brand names such as Best Buy, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, PacificSales and The Phone House.
And Best Buy is emphasizing its customer service personnel: the Geek Squad.
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Best Buy's acquisition of Mindshift compliments its 2002 purchase of Geek Squad, a provider of IT support services to consumers, according to Jeff Roster, a retail analyst for research firm Gartner Inc.
One of its better-known strategies comes in the form of the company's personal-computer gurus--also known as the Geek Squad--originally an independent company that was acquired by Best Buy in 2002.
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