Growing electronics sales at Best Buy Mobile stores is being driven by demand for smartphone and tablets.
FORBES: Best Buy Gets Out Of The Big Box With More Mobile Stores
This indicates that Best Buy is looking to offset falling comparable store sales by expanding the footprint of its popular Best Buy Mobile stores.
FORBES: Best Buy Gets Out Of The Big Box With More Mobile Stores
The company will open more small Best Buy Mobile stores, where it uses a device-savvy sales force to sell smart phones and other mobile devices.
Best Buy Mobile stores, which specialize in cellphones and other devices that connect to wireless networks, will continue to maintain an average of 90 to 100 phone models per store, for instance.
Revenue per square foot at Best Buy Mobile stores has been on a growth track for the past few years and the addition of new devices and accessories could carry this trend forward.
FORBES: Best Buy Gets Out Of The Big Box With More Mobile Stores
By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.
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U.S. revenue in stores open at least 14 months rose 0.9 percent, helped by performance from Best Buy's standalone mobile stores.
This was primarily due to a loss of revenues from 49 big box stores closed down in 2012, partially offset by a 0.9% increase in comparable store sales and additional revenues from 126 new Best Buy Mobile stand-alone stores.
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Since being tasked by Chief Executive Hubert Joly with turning around the big-box stores in November, Mr. Score has been applying lessons he learned running Best Buy's small Best Buy Mobile outlets to the company's flagship stores.
Best Buy entered into a partnership with the mobile phone retailer in 2010 with plans to open 200 stores and expand the concept under the Best Buy banner in the U.S. with standalone stores.
Best Buy said the TV softness was partially offset by a low double-digit comp stores increase in mobile phones, and a mid-single digit increase in mobile computing, as tablet computer sales were strong.
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