All they care about is which one has the best products at the cheapest prices.

CNN: Will 'showrooming' kill businesses?

But customers ultimately are looking for the best deal, which for some is not be the cheapest.

FORBES: Ebook Price War Obscures Larger Problem

Our goal is to provide the best value, not just the cheapest price.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

The best--and cheapest--advertising, however, is word of mouth.

FORBES: Magazine Article

Meanwhile, foreigners can find the best deals in Karachi, which at 141st place in the world is the cheapest city in Asia.

FORBES: Magazine Article

It is important to work out which product would be best for your circumstances and often the cheapest looking products may have the highest fees or not have the flexibility required.

BBC: Mortgages explained for first-time buyers

Because a consumer would be able to see when electricity prices are cheapest, he could decide that, say, 10 a.m. is the best time to do a load of laundry.

FORBES: Magazine Article