Sugababes and Island Records picked up the best marketing campaign for the girl group's successful comeback after their dumping by previous label London, and the departure of founder member Siobhan Donaghy.

BBC: Kylie's US success rewarded

You will execute some marketing campaign, probably not the best ones.

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The best known of these, having mounted an impressive viral marketing campaign, is Go Away Grey, manufactured by Rise-N-Shine LLC of New Jersey.

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The judges shared the same opinions on some campaigns, such as the marketing effort behind The Blair Witch Project, which came in as the best-ever social media campaign--and one of the first of its kind.

FORBES: Viral Marketing