Indeed, it might seem shallow to care so much about how a car looks, but a good design aesthetic will cover a multitude of sins and boost sales beyond expectation.

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"I hired Dan with the full expectation that he will go beyond health" in his Kodak career, Carp was quoted as saying.

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One factor in Philip Morris' decision to increase list prices beyond the tax hike was the company's expectation that the new tax level will decrease sales, Phelps said.

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While I go back and forth, I tend to agree that once you get beyond the short term release of endogenous opioids in response to the expectation of pain relief, a mysterious placebo effect that produces all sorts of miraculous effects is far less proven than people think.

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