Group CFO Bharat Doshi is confident that the increased ad spend will pay for itself.
"We want to be sure we drive traffic to sources who do original journalism, " says Bharat.
He says that all changed after Singh and his organization Tarun Bharat Sangh showed up.
The distinction is one made by Baba Kalyani, who runs another highly successful Pune-based manufacturer, Bharat Forge.
It is bidding for a contract to supply 93 million lines to state-owned Bharat Sanchar Nigam's mobile-phone network.
Bharat Waghela, whose brother Subash was shot dead during the attack, is not sure whether Qasab is even dead.
The government tries to put the interests of Bharat before India, calling for inclusive growth and championing job creation programs.
Local firms, such as Bharat Forge, have been shedding unskilled labour, investing in technology and building brands and distribution overseas.
In 1989, he changed Bharat Forge's business model, investing in brand-new facilities and new technology, some of it developed in-house.
"Google benefits when there's an ecosystem that produces quality content, " says Krishna Bharat, distinguished research scientist and creator of Google News.
Bharat Forge, a family-controlled firm also based in Pune, is more ambitious.
His Bharat Forge has joint venture with Faw, China's largest forging company.
Businesspeople and entrepreneurs are said to make up "India" while farmers, laborers and other low-income groups form the other India, known as Bharat.
Its backers include Bharat Shah, a leading financier of Hindi movies, and Lakshmi Mittal, a steel magnate and one of the world's richest men.
Two key players, director Nadeem Rizvi and Bharat Shah , a film producer and one of India's leading diamond merchants, have been charged so far.
Last year India's Bharat Forge bought Federal Forge of Lansing, Mich.
Last year India's Bharat Forge bought Federal Forge of Lansing, Michigan.
In the densest parts of the network, TD has 50% more deposits than its share of branches would imply, claims Bharat Masrani, head of its American operations.
Baba Kalyani, Bharat Forge's chairman, says that two other ventures being pursued in China and North America could propel his firm past ThyssenKrupp of Germany, the market leader.
Bharat Biotech sells a single dose of its hepatitis B vaccine for 20 cents and Bharti Airtel provides one of the cheapest wireless telephone services in the world.
Builder Natwarlal Desai was cut down by bullets in Nariman Point, Bombay's top business district, and Bharat Kumar, owner of a sari shop, was slain outside his store.
The high hopes for a new era of relations after a nuclear deal have "simply not panned out", says Professor Bharat Karnad at the Centre for Policy Research.
Singh, pharma entrepreneur K.Anji Reddy, vaccines-maker Cyrus Poonawalla, Rahul Bajaj, patriarch of the Bajaj Group, Baba Kalyani of Bharat Forge and tech tycoons Azim Premji and Shiv Nadar.
On Monday, he has 50 volunteers working for Bharat Seva Dal, his non-governmental organisation, scouring the grounds for anyone who looks lost, bringing them to the camp and making announcements.
Its policy coincided with the publication of a report by Norwegian economist Dr Bharat Bhatta of Sogn og Fjordane University College, that suggests that airlines should charge obese passengers more.
Although it is unlikely the Chinese will attack India before 2012, as Bharat Verma, editor of India's leading defense journal, predicted last month, the Indians can expect tougher Chinese actions in the years ahead.
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