Keyes and Bicycling magazine editor Peter Flax say disappearing marketing money has more do with the fact that some sponsors don't want to be associated with a sport that has been so prominently linked to cheating.

CNN: January 19, 2013 -- Updated 0121 GMT (0921 HKT)

The editor-in-chief of Bicycling magazine, Peter Flax, told HLNTV.com that he thinks the scandal would have an effect in the short term but that people should understand that cycling has already made moves to clean up its act.

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