Then came Big Bowl, a tool kit for Web pages that reduced the agony to 30 minutes when you got lucky.
Big Bowl Bash is an outdoor tent celebration filled with food, a premium open bar, tailgate games and of course watching the Super Bowl.
After a big bowl of vegetable soup - the best yet - we resist the temptation of a Dracula dessert (fruit ice cream and jam in a pancake) and walk out through the Wolf Room into the dying day.
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The ACC will send either Florida State or Georgia Tech to the Orange Bowl, the Big Ten will have Nebraska or Wisconsin in the Rose Bowl and the Big 12 will be represented in the Fiesta Bowl by Kansas State or Oklahoma depending on how their games play out this weekend.
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Dan Bennett, from the Royal Oak in Great Wishford, said the construction will create a "big mud bowl".
As such, they will be assured of a chance at big time bowl payouts if they run the table in subsequent seasons.
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Visiting fans and their energy get absorbed and lost in the mix of a huge city, while less populous ones make much better venues, because the event takes over and transforms them into one big Super Bowl party.
But still: Entering Monday night's Wisconsin-Oregon Rose Bowl, the Big Ten stood 33-51 in bowl games since 2000, 3-5 this season, 1-3 on the sport's showcase bowl day.
At least such schools were practically guaranteed big-time bowl payouts under the current system.
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"It's clever meets sexy, " or, in industry parlance, "the convergence of Super Bowl big time spot meets pop culture, " he says.
It also should be mentioned that the Big Ten's bowl struggles were by no means unexpected.
The postseason ban means the Buckeyes can't play for the Big Ten title or Bowl Championship Series title next year.
If the weather holds and the forecast is good, hopefully we can get a very big score tomorrow and bowl England out.
Some people say this is the real Super Bowl game, that whoever wins this game is a big favorite to win the Super Bowl on February 4th.
Last season, the SEC beat the Big Ten in all three bowl games they played.
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This concert is truly about VH1 attaching itself to the really big brand of the Super Bowl.
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Sure, PepsiCo is footing the big bill for the Super Bowl ad time.
Sweats and T-shirts, Smith understands, won't fly at an event considered to be the Big Apple's Super Bowl of fashion.
Broadcaster CBS reported a 22 percent jump in first-quarter earnings as big events like the Super Bowl pushed advertising revenue higher.
Steinbrenner made the comments after attending a news conference at Yankee Stadium to announce that the Big Ten and the Pinstripe Bowl have agreed to an eight-year deal.
Of the 10 Big Ten teams that reached a bowl, Purdue, Illinois and Michigan were the only ones that were favored.
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This despite the fact that since 1995 Northwestern has performed more than admirably winning 3 Big Ten titles and earning 7 bowl appearances.
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The Big Ten also lost the first bowl game of 2011, when Texas Tech beat Northwestern 45-38 in the TicketCity Bowl, and dropped its most meaningful when TCU beat Wisconsin 21-19 in the Rose Bowl.
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That means it will soon be much more difficult for the Big East to build upon its television revenue with wealthy bowl game payouts and revenue earned through the NCAA basketball tournament (the Big East has traditionally been the top earner from tournament play).
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The worst of that news, though admittedly forecast by some analysts, is that the US launch for the Z10 will only come in mid-March, more than a month after its debut in Canada and the UK -- and more than a month after BlackBerry's big marketing bet on a Super Bowl ad.
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Wardrobing peaks during mid-fall (Halloween costumes), late January (big-screen televisions for the Super Bowl) and late-spring (prom dresses).
If advertisers want to reach the broadest cross-section, the Super Bowl continues to deliver, big time.
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Next came the Snickers Super Bowl commercial, which garnered big laughs and still more attention for White.
The Big East is 3-1 in bowl games this season with Pitt still to play and 27-13 since 2005.
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