Cooper might consider taking style points from Eddie Redmayne whose off duty look for the event (a layering of black leather biker jacket, unbuttoned chambray shirt and white tee over gray pants) was an exercise in looking cool.

FORBES: From Emma Watson To Kim Kardashian: Red-Carpet Winners And Losers At The 2013 MTV Movie Awards

For the rest of us, Topshop presents a knotty dilemma: the rewards can be great (a leather biker jacket I bought seven years ago is still regularly mistaken for Balenciaga) but the sacrifices are akin to a root canal (confusing layouts, too much clothing and herds of teenagers roaming with hyena-like intensity).

WSJ: Tina Gaudoin on Style: How to Wear Topshop Past 25