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Perhaps the move shouldn't come as a total surprise, as just last month, Microsoft revealed the inclusion of Nokia's "Where" platform within Bing Maps.
ENGADGET: Microsoft and Nokia bring enhanced traffic data to Windows Phone, announce international plans
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Many of the pictures you see on Google and Bing maps, and indeed on the BBC News website, are sourced from these two operators.
BBC: Sharp-eyed Pleiades returns first pictures
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Instead, they choose to shroud the whole process in mystery even with such high-profile partners as Microsoft, which has offered up its Bing Maps software for the program.
ENGADGET: A visit to NORAD's Santa-tracking facility (video)
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Flyover is Apple's take on the " birds-eye view" feature found on Bing Maps: you get a 3D render depicting an aerial view of large cities as if you were, you know, flying over them.
ENGADGET: iOS 6 review Mobile
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In addition to making the final Windows Phone Developer Tools available today, Microsoft Bing Maps and Microsoft Advertising have introduced new resources to help developers maximize their profit from their Windows Phone 7 apps and to heighten the end-user experience.
ENGADGET: Microsoft demoes Twitter and Netflix apps for Windows Phone 7, releases final dev tools
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In addition, Microsoft showed an update to Bing Maps that enables indoor search, such as within shopping malls, and a Google Goggles-like service called Bing Vision that lets users scan products like books to find quick links to product reviews, prices and vendors.
FORBES: Microsoft Makes Windows Phone More Social, Intuitive With 'Mango' Update
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However, indoor Google Maps only works on Android leaving Apple (WiFiSLAM), Microsoft (Bing Venue Maps), Nokia (In-Location alliance) and Blackberry looking for alternatives.
FORBES: Pole Star Unveils Indoor Location Cloud For iPhone, Android (video)
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Here are aerial photos of the Forbes headquarters at 60 Fifth Ave, New York, via Bing and Google Maps .
FORBES: Bing Maps Aerial Victory
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"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app, " he added.
BBC: Apple apologises for Maps switch 'frustration'
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Regarding "Windows Mobile, " well, 6.x's days are numbered and getting Ovi Maps approved on Windows Phone 7 might not ever happen in light of Microsoft's own efforts with Bing navigation.
ENGADGET: Nokia's Ovi Maps headed to Windows Mobile and Android? (update: no way)