When a company with super-hot products like Apple announces a Black Friday sale, consumers sit up and notice.

FORBES: The Dirty Little Secret Of Apple's Black Friday Sale

An additional woe for brick and mortar retailers comes courtesy of online retail behemoth Amazon, who just announced that they will host a 2011 Black Friday sale.

FORBES: Only One Shopping Day Left 'Til Tomorrow

And Gallup found that that non-whites were more likely to say they would attend a Black Friday sale than whites, something that should surprise no one.

FORBES: Who Really Shops on Black Friday?

Guests who book a minimum three-night stay for getaways between November 23 and December 30 will receive 50% off during the sale running from Black Friday to Cyber Monday using the promotion code 2U850P (blackout dates December 5-7, 15).

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The interesting part, though, is that this sale will run from November 1st up to and including Black Friday.

FORBES: Only One Shopping Day Left 'Til Tomorrow