It tells me to open my BlackBerry App World on the Curve and scan the barcode on its screen.
BlackBerry App World, its online store, has about 100, 000 apps, compared to more than 700, 000 each for Android and Apple.
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Updated versions of each app, incorporating the SYNC application programming interface (API), will be available through Android Market and BlackBerry App World for customers to download.
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"With the BlackBerry App Generator it's now easier than ever for publishers to build and launch an app on BlackBerry App World, " said Nick Barnett, CEO, Mippin.
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Blackberry apps are sold on Blackberry App World, etc.
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As the Z10 goes on sale Friday, BlackBerry 10 boasts it already has 100, 000 apps on its BlackBerry World app store, including popular names like WhatsApp and Angry Birds.
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Blackberry said it had secured more than 70, 000 additional apps for its Blackberry World app store including Skype, Angry Birds, Facebook and Whatsapp.
It won't be easy: BlackBerry's App World, Palm's App Catalog, Microsoft's Windows Mobile Catalog and Google's Android Market have only a fraction of Apple's offerings.
The software firm says that while RIM is very supportive, it is too hard to make money on its call-logging application, which it sells exclusively through BlackBerry's App World store.
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BlackBerry World for Work, the new corporate app storefront for BlackBerry 10 smartphones that allows organizations to easily manage apps for employees.
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