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It tells me to open my BlackBerry App World on the Curve and scan the barcode on its screen.
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BlackBerry App World, its online store, has about 100, 000 apps, compared to more than 700, 000 each for Android and Apple.
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Updated versions of each app, incorporating the SYNC application programming interface (API), will be available through Android Market and BlackBerry App World for customers to download.
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"With the BlackBerry App Generator it's now easier than ever for publishers to build and launch an app on BlackBerry App World, " said Nick Barnett, CEO, Mippin.
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Blackberry apps are sold on Blackberry App World, etc.
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As the Z10 goes on sale Friday, BlackBerry 10 boasts it already has 100, 000 apps on its BlackBerry World app store, including popular names like WhatsApp and Angry Birds.
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Blackberry said it had secured more than 70, 000 additional apps for its Blackberry World app store including Skype, Angry Birds, Facebook and Whatsapp.
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It won't be easy: BlackBerry's App World, Palm's App Catalog, Microsoft's Windows Mobile Catalog and Google's Android Market have only a fraction of Apple's offerings.
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The software firm says that while RIM is very supportive, it is too hard to make money on its call-logging application, which it sells exclusively through BlackBerry's App World store.
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BlackBerry World for Work, the new corporate app storefront for BlackBerry 10 smartphones that allows organizations to easily manage apps for employees.
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