The plans will ease congestion around the Iron Bridge - which is a notorious accident blackspot.

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Since 2003 Blackspot has sold only 20, 000 pairs, which is about what Nike sells in an hour.

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The Churchill Gardens estate where he lived has become a drugs blackspot in the last year, said Mr Savizon.

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Outlaw consulting, a San Francisco trend-spotting agency, recently named Blackspot sneakers one of the 12 hottest urban brands, placing it in the heady company of Apple's iPod and Von Zipper sunglasses.

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Mr Hoon said about 1, 600 jobs would be created across the UK, including 400 new high technology posts at the centre CDC planned to establish in an unemployment blackspot near Caerphilly, south Wales.

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Outlaw consulting, a San Francisco trend-spotting agency, recently named Blackspot sneakers one of the 12 hottest urban brands, placing it in the heady company of Apple's (nasdaq: AAPL - news - people ) iPod and Von Zipper sunglasses.

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