In February, defense contractor Blackwater Worldwide changed its name to the neutral-sounding Xe (pronounced "Zee").

FORBES: Magazine Article

It's bad news for shippers, but an opportunity for Blackwater Worldwide, the North Carolina-based private military contractor.

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Erik Prince, the controversial founder of Blackwater Worldwide, has resurrected the Blackwater brand in what he hopes will become a new video game franchise.

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"Billions of dollars of goods move through the Gulf of Aden each year, " said Bill Matthews, executive vice president of Blackwater Worldwide, in a press release.

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Blackwater Worldwide announced it will now be called XE.

NPR: Military Contractor Blackwater Changes Its Name

As part of a contract to protect American diplomats and other employees worldwide, the State Department hired Blackwater for a multiyear assignment in Iraq, renewable each year.

CNN: Official: U.S. will not renew Iraq contract with Blackwater