"I'm one of those people who are basically blase" about the market, she says.

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It's easy to grow blase when computer graphics do all the work for you.

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"A lot of people are very blase about it, they don't have any emotional interest other than monetary gain and the thrill of the race, " he added.

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Yet Scion continues to struggle overall, like most other automotive OEMs, with how to get blase Millennials excited about cars and driving, the way previous generations were.

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It doesn't happen often enough to get blase about it.

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