In the future, we plan to blend product and brand artifacts together to create interactive gaming experiences for users in PUMA stores around the globe, turning the PUMA Joy Pad into a shared social experience.

FORBES: PUMA's Wall Of IPads Revolutionizes Retail

"It's a dual purpose product so both you and your horse can have that quality sheen, " says Spurlock with his unique blend of sarcasm and sincerity.

BBC: Morgan Spurlock