When wine maker Dave Phinney was looking for a label for his latest Zinfandel blended wine, he looked no further than an etching by Spanish artist Francisco Jose de Goya (1746-1828).

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At Nicolas Feuillatte, by contrast, visitors see the giant stainless steel vats in which the wine is blended, and the above-ground temperature-controlled storerooms, where specially commissioned works of modern art are displayed.

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Along with Clone 5 pinot noir from California, Vaynerchuk likes the Starry Night Lodi Zinfandel, which he says "sings with food, " and the Bacio Divino Pazzo, an Italian-style wine made in California, with a touch of the white variety Viognier blended in to mellow it.

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Moreover, if the wine tasted good for the price point, Gallo probably assumed that at least some merlot and syrah were blended in (small-percentage additions such as these are standard practice, and there are legal limits that vary by country of origin).

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