Typically the drugmaker stays out of the spotlight so its blockbuster drug can shine.
The withdrawal of a blockbuster drug brings forward the breakup of the German conglomerate.
It might be if you are banking on some future payoff from a blockbuster drug.
The best defense, though, is a good offense: churn out the next blockbuster drug.
Instead patients, doctors and investors are again left with more questions than answers about the blockbuster drug.
Anything that smelled of another blockbuster drug vanishing into thin air might have hurt the company's stock.
He saw the deal as a golden opportunity to snag Celebrex, the U.S. blockbuster drug Pharmacia desperately needed.
In fact, that drug giant went nearly a decade between blockbuster drugs (see "Pfizer's New Blockbuster Drug").
It has the best product a company could hope for: a blockbuster drug.
See Patient Engagement is the Blockbuster Drug of the Century for more.
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Leonard Kish aptly called patient engagement the blockbuster drug of the century for its profound impact on improving outcomes.
Glaxo should demonstrate its willingness to learn the truth about its blockbuster drug, whatever the data demonstrate that truth to be.
Still, a number of uncertainties linger for the former can't-miss blockbuster drug.
Astellas's blockbuster drug is Prograf, which allows a body to accept transplants.
This growth is not a function of a few blockbuster drug discoveries.
Earlier this month, Lilly said the erosion of Prozac prescriptions from Barr's generic has been the most severe ever for a blockbuster drug.
The biotech company's blockbuster drug Neupogen, which helps chemotherapy patients fight off infection, was given to all the patients who received chemotherapy more frequently.
Worse, they promise to further distract Merck's management, which needs to spend as much time as possible trying to develop the next blockbuster drug.
That may be an understatement: even the biggest blockbuster drug can be sold only to those who have the medical condition the drug addresses.
Each company soared in the 1990s on the strength of a single blockbuster drug that accounted for a large fraction--one-quarter or one-third--of its total sales.
The company had anticipated that it would be a blockbuster drug.
As was outlined in Patient Engagement is the Blockbuster Drug of the Century, weaving the patient into the care process can have a dramatic impact.
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But Perjeta is not a competitor to that blockbuster drug.
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The small specialty pharmaceutical company licensed Celexa from Lundbeck, a Danish drug firm, and turned it into blockbuster drug by pricing it aggressively and marketing its superior safety profile.
And this is a drug, as you said, that could have been very important to Pfizer, because it could have replaced the company's current blockbuster drug, which is Lipitor.
Would Bristol-Myers just let a potential blockbuster drug drop?
They probably won't take down the drug Goliath--but they could make it harder for pharmaceutical giants to keep their heads above water as they swim from one blockbuster drug to the next.
But generic firms like Barr Labs (nyse: BRL - news - people) introduced copycats--and now branded Prozac has been hit with the largest sales erosion ever for a blockbuster drug.
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