News blog Search Engine Land has a full copy of the complaint filed against Borker.

FORBES: DecorMyEyes Merchant May Have Requested A Court-Appointed Attorney

"Last year wasn't a great year for Eric, " said Danny Sullivan, an expert in the online search industry who runs the blog Search Engine Land.

CNN: Why did Google's Eric Schmidt step down?

According to Technorati, a blog search engine, a hundred and twenty thousand Web logs are created each day, and the number of blogs now exceeds seventy million.

NEWYORKER: Critical Mass

In a blog post, the search engine giant claimed it did provide a financial kickback for newspapers through online advertising.

BBC: Google addresses newspaper woes

Optimize all blog content for search-engine optimization visibility.

WSJ: Creating a Brand for a New Business

The platform makes it easy to add advertisements to your blog and it often appears high in search engine results when people are looking for blogs on your travel topic.

BBC: Best blogging tools for travellers

"If no one else has your name, your LinkedIn profile and blog will jump to the top of the search engine without much effort by you, " says Beal.

FORBES: Your Web identity could make or break you.

Since Google ranks results based on the number of Web pages that link to them, cyber-criminals added thousands of links to their pages on forums and blog comment sections around the Web, pushing their pages to the top of the search engine's results.

FORBES: Magazine Article

"It's clear to us that we do not want to be in the search engine marketing business, " Google spokesperson Tom Phillips wrote on Google's official blog.

FORBES: Magazine Article