Last month, Sony released a new firmware update for its PlayStation 3 console, which included support for 3-D Blu-ray movie playback.
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In addition to the titles displayed in the endcap, the Blu-ray movie selection is 23 wide by 5 high compared to the HD DVD's of 15 wide and 5 high (picture after the break).
This added bonus alone makes this 3D TV worth the price of purchase, plus gamers can watch and 3D Blu-ray movie on their PlayStation 3, which automatically upgrades to a 3D Blu-ray player via a free firmware download.
We're not sure what you'd be doing with a Blu-ray movie on this WXGA LCD, and there don't seem to be any HD outputs for slapping video onto a big screen, but we like the chutzpah all the same.
For instance, the new 3:1 sales figure being touted by the Blu-ray Disc Association in regards to Blu-ray to HD DVD sales is claimed by Wynendaele to be artificially inflated by free Blu-ray movie vouchers being redeemed by PlayStation 3 owners.
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Nearly everything you watch will need to be upconverted (until you get a Blu-ray movie player or wait until HD-DVD players add support for output at that resolution), so take a look at the TV while it is displaying content from the source and type you will likely be watching most to see how it handles it.
Walt Disney ( DIS - news - people ) and Pixar animation head John Lassetter to testify about how Sony's Blu-ray discs improve the at-home movie-watching experience.
Manufacturers and retailers want to speed the mass adoption of Blu-ray before digital-movie downloads and video on demand overtake movie disc sales and rentals -- a looming development that already may be damping sales.
Blu-ray does upscale the DVD movie experience.
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With the mind-blowing horror movie The Cabin in the Woods now on Blu-ray and DVD from Lionsgate Home Entertainment, new details are emerging about the making of the film.
For example, users can switch from a favorite HD movie on a Blu-ray player to the computer, viewable on the HDTV, to quickly send an email and then return to the film.
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He says the capability of Blu-Ray affected every decision they made in the movie.
But as of last month, only 4% of U.S. movie disc sales were Blu-ray, according to Nielsen VideoScan.
However, Universal will have new installments in the "Hulk" and "Mummy" series, headed for HD DVD only, while Disney has a new "Narnia" movie, exclusive to Blu-ray.
The Bonus View function delivers picture-in-picture special features, allowing for viewing of favorite movie scenes and added bonus features simultaneously on compatible Blu-ray discs.
But, according to this weeks Nielsen VideoScan numbers, courtesy of Home Media Magazine, Blu-ray took the lion's share of the HD movie sales again this week with a 71% to 29% split (2.45:1).
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In a room off to the side, a DVD and Blu Ray of the movie are on display and behind-the-scenes extras play on a loop.
And Sure enough, they had a Blu-ray endcap with player, as well as a much larger movie selection than we've seen at any other Target.
"For fans who can't wait, the Blu-ray release in September will deliver an awesome ride with the movie in stunning 1080p high definition and a 7.1 Dolby TrueHD soundtrack that was personally overseen by our phenomenal supervising sound mixer just for the Blu-ray, " said director Michael Bay.
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There is no doubt that in the long run distributed media is dead and we will live in an on demand world, but this is futher proof that we are still a few year off until the downloaded HD Movie experience can equal HD DVD or Blu-ray.
Plus, supporters of the Blu-ray technology have had an edge so far in brokering deals with movie studios for exclusive distribution of titles.
So when you watch the movie closely again, or freeze frame that Blu-ray, those are Valve video game creatures in the underground world of the film.
Singulus' only competitors for producing Blu-Ray machines are Sony--which produces discs exclusively for its own movie studio--and Oerlikon of Switzerland.
His preferred Blu-ray alternative? iTunes, of course, which lets you buy a movie and then watch it on all your Apple devices.
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Until now Blu-Ray has been in the lead over HD DVD for the number of movie titles it has in its ranks--446 to HD's 395.
Hi-def Blu-ray discs, which were supposed to usher in a new era of movie library upgrades, have yet to make up the losses from piracy and weak consumer spending.
The five parts were shot as a movie over 24 days and will be released on Blu-ray disc, but Feldman said they knew they needed break points to fit the series format.
No, I haven't watched every single Blu-ray title and no, I am not going to go rent that one movie that everyone knows looks bad.
Moreover, both of those services are readily available via online menus of newer TVs and Blu-ray players, making it easy to find, pay for and view a movie without getting off the couch.
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