The former lead singer of Van Halen brandishes a blue bottle of Cabo Wabo, the brand he manufactures, and takes a theatrical swig.
At the Blue Bottle Coffee locations in San Francisco and Oakland, the current seasonal fruit buckle features none other than bergamot under its crumble topping.
To find it, turn into a tiny alley off the main Rynok Square and squirrel away from sight along old houses until you spot an oak door with a blue bottle over it.
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An early break came after he traded a pound of beans a week for a year with a graphic designer in exchange for a folksy logo of a blue bottle for his fledgling company.
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As far as it can be traced back, a Ukrainian war hero named Yuri Kulczycki brewed the first cup of coffee in Vienna sometime soon after the Battle for Vienna in 1683, in a place called Under the Blue Bottle.
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The blue plant food bottle could have been mistaken by Aaron as the soft drink Fruit Shoot, according to Mr Storey.
Nick Zappia, who with wife Liz Vilardi co-owns The Blue Room, Central Bottle and Belly, an assortment of eateries and food and wine shops in Cambridge, Mass.
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But now it is about to be released in bottle, in smart blue livery.
Each Friday afternoon, on the eve of the Sabbath, his driver appeared carrying a leather suitcase with a giant 1.75 liter bottle of Johnnie Walker Blue label tucked inside.
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Though most of the ten other candidates (Net entrepreneurs and industry players all) were in the room, no desperate attempt can be reported of any of them trying to seize Tracy's tiara, or even the bottle of metallic-blue nail-polish.
In the pre-filmed segment he reviewed designs sent in by children and recalled how he had enjoyed watching one of Blue Peter's past presenters reuse a detergent bottle to create a paintbrush holder.
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