Just last month, Anthem Blue Cross in California tried to jack up rates by nearly 40 percent -- 40 percent.

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"What they might be doing is spending thousands of dollars to save hundreds, " says Jack Nerad, the executive director of Kelley Blue Book's kbb.com.

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Vivienne Westwood did it last year and used a Union Jack motif so the red, white and blue is like a section taken through the middle of the flag.

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