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Twitter has confirmed that it has acquired social TV startup Bluefin Labs.
FORBES: Twitter Confirms Bluefin Labs Acquisition For Social TV
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On Tuesday, the company said it bought Bluefin Labs, which analyzes tweets about TV shows.
WSJ: Boss Talk: Twitter CEO Guides Startup to Maturity��Maybe IPO
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Bluefin Labs, which came out of the MIT Media Lab, provides data and services to brands, agencies and TV networks.
FORBES: Twitter Confirms Bluefin Labs Acquisition For Social TV
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As the Bluefin Labs infographic here shows, the premier of his former show, American Idol, broke a new record last night.
FORBES: American Idol Breaks Social TV Record, Destroys The X Factor [Infographic]
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Last year's Oscar broadcast had 966, 000 social-media comments, and overall, the social-media Oscar chatter was positive, according to Bluefin Labs, a social-media analytics company.
WSJ: Tweeting the Oscars: I'd Like to Thank My Twitter Followers
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Additionally, companies like Bluefin Labs are now able to harness Big Data to discover new marketing insights at the intersection of television and social media.
FORBES: Why TV Is Going Social
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According to a study released by Social TV metrics company Bluefin Labs this morning, men won by a landslide in the tweet-off over Super Tuesday results.
FORBES: Super Tuesday: Men Win, At Least In Social TV Politics
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Twitter has been leading the way in social TV, partnering with Nielsen to create a new form of ratings and buying Bluefin Labs, an analytics provider.
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The Super Bowl garnered 12.2 million comments on social networks like Twitter and Facebook during the game's recent telecast, up 578% from last year's game, according to Bluefin Labs.
WSJ: Tweeting the Oscars: I'd Like to Thank My Twitter Followers
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From the ESPN Blog: Douglas ranks No. 4 in social media buzz among Olympians, after Michael Phelps, British diver Tom Daley and Ryan Lochte, according to analytics company Bluefin Labs.
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No matter how you read the stats from Social TV metrics companies Bluefin Labs and Trendrr, records fell for people posting, tweeting, checking-in and commenting around broadcast TV last night.
FORBES: President Obama, Frank Ocean Help Set A New Record For TV [Infographics]