For companies that provide responsive, human support for those that are okay with things being out of their control this blurriness can be a huge opportunity to create vocal fans that are the more coveted form of marketing.
What you see above is a 100 percent crop from this image, exhibiting a great deal of sharpness given the full 8 megapixel size at which the Sensation records its images, but also an unsightly blotch of blurriness right in the middle of the flower.